Final Project

Posted in BTW 263 on May 5, 2009 by slanger2

Independent Analysis 5 – Gatorade

Posted in Independent Analysis on April 29, 2009 by slanger2

For my final independent analysis I chose Gatorade’s line of “What’s G?” TV advertisements. When I first saw these on TV I was unsure what they were about, I had a hunch that they were for Gatorade but the commercial never says Gatorade, or shows the Gatorade logo, but I think this was part of their plan. I, for one, was intrigued. The advertisement fascinated me, I wanted to know what G was. The commercial itself is simple. A camera in black in white, set against a black background, slowly panning down a line of famous, and influential athletes, including Muhammad Ali, Dwyane Wade, Derek Jeter, Peyton Manning and others, with Lil Wayne narrating. The narration serves as the text for the commercial. G is described as, “the emblem of a warrior, it’s the swagger of an athlete. The champion and dynasty. It’s  gifted, golden, genuine and glorious. It is a lower case god. The greatest of all time. What’s G? It’s the heart, hustle and soul of the game. That’s G.” As mentioned before, there is no direct reference to the Gatorade brand. This was likely because Gatorade was attempting to relabel itself, as the simplistically titled G. This may be some of the logic for the plain nature of the commercial, meaning the black and white film with the slow panning camera. Gatorade has always been the drink of choice for athletes, and its the official drink for the NFL, NBA and I’m sure a handful of other organizations. The new “G” campaign just furthers this image. This commercial attempts to associate G with these athletes and these lofty ideals, saying that G isn’t just those things listed, but it inspires the athlete to become them. When you realize that the G stands for Gatorade the whole picture comes together. Gatorade is implied to be that extra nudge that pushes the athlete past that last barrier and on to greatness, and not only that but Gatorade wants their product to be viewed as central and integral to any sport. If its the heart, hustle and soul of the game, it must be important. The What’s G line of commercials is intriguing, eye-catching and entertaining  while reaffirming Gatorade’s image in the sports world. And Gatorade, now as only G, still tastes just as good.

Independent Analysis 4 –

Posted in Independent Analysis on April 29, 2009 by slanger2

Linkin Park Meteora Album Cover

For this analysis I chose the cover from Linkin Park’s 2003 Meteora album. The band chose this name because on a trip to Greece they visited the Meteora rock formations. These formations are essentially large stone pillars that have ancient Greek monasteries built on top of them. These amazing architectural accomplishment motivated the band to create this new album, and to attempt to inject some of this greatness into their album. It seems that although the Meteora rock formations inspired the album name, it held little figurative bearing on the albums art, although some metaphorical connections can be found. The album cover is simple, but informative. In the center of the cover is the bands name and the album title, with the Linkin Park in bold and bracketed to set it apart from the album name, and to give it precedence. Even though the text reads from right to left this was necessary because the font is the same size for both Linkin Park and Meteora. Off to the right, separated from Meteora by a bar in an even smaller font is the track listing for the CD putting all of the important information accessible at a glance on the front of the album. Above this text is a picture of someone wearing a gas mask and apparently painting a mural or graffiti with spray paint. This fits with the bands identity even if it doesn’t fit with the music. Linkin Park’s music is typically classified as nu metal, rapcore, or alternative rock. Their music has been popular with the younger generations, and their mixture of rap and rock has given them a different sound, that or rebels or renegades, with fits nicely with the graffiti motif. The only possible connection between the meteora formations and the art I could find is the black below the text representing the pillar, with the text being the surface of the plateau. The artist on the cover is creating artwork of some type. This could be a symbol for attempting to creating a modern day musical meteora, using the band itself as the foundation. Also, off to the side a ladder is seen leading from somewhere out of the picture, the only way to reach the monasteries atop the meteora pillars was by staircases carved out of the stone. Overall, the album cover is successful because it is instantly clear what it is, and offers room for interpretation.

Independent Analysis 3 – Adidas Advertisement

Posted in Independent Analysis on April 28, 2009 by slanger2

ali-adidas

When looking at this advertisent it is clear that Adidas was trying to create an image for itself, so their product would evoke certain emotions and feelings in their potential consumers. Along with this Impossible Is Nothing line of advertisments Adidas also put out other similar advertisements featuring prominent athletes such as David Beckham and Gilbert Arenas. The image they are trying to portray is that of athletes breaking through boundaries, pushing themselves past what they believe they can do, achieving the impossible. It has become almost standard procedure for advertisents to try have this effect on their audience, to convince them that buying their product will have some profound effect on their lives. This particular ad features Muhammed Ali, the self-proclaimed, and according to many others, greatest boxer of all time. It was taken just after he had knocked out Sonny Liston in 1965. This was an effective choice, because Muhammad Ali is instantly recognizable by a wide range of people, athletes or otherwise. Adidas also released ads without the text included in this one, save for the Impossible is Nothing slogan. While effective because of its simplicity, I think one is better because of the thoughts that it brings to mind. Especially the line, “Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary” Its a challenge that anyone, any athlete, can accomplish anything, with the proper mindset, and with the help of Adidas products. The text is effective because of the contrast it makes with the black and white quality of the image. Its a simple font, but the bold, capitalized style further lends itself to the idea of athletes doing big things, and making statements with their performances.  The simplicity of this campaigns message is what makes it so successful, it doesn’t claim to make you smarter, faster or stronger. It is a challenge, a challenge to make the impossible, possible. They aren’t saying their product will magically do this for you. They are simply putting forth the challenge, and letting the consumer know that the Adidas product and brand will help you accomplish this.

Independent Analysis 2 – Gates of Fire

Posted in Independent Analysis on April 28, 2009 by slanger2

Gates of Fire

Gates of Fire is a historical fiction novel, written by Steven Pressfield, that tells the tale of the Battle of Thermoplyae through the eyes of Xeones, a young Spartan squire. As it is my favorite novel, it was an easy choice for an analysis. When you first see the cover a number of things jump out at you, first of which is the novel’s title superimposed upon the shield of the Greek hoplite. When targeting those who have no idea what the book is about this is an important aspect of the design. The title itself is catchy, especially to those who have an interest in warfare. The typography is simple, but with a decidedly formal, classical feel to it, which also lends itself well to the subject matter, considering the novels setting in ancient greece. Also helping to entice potential readers is the Greek hoplite soldier on the cover. This both lends further information as to the nature of the book, along with being visually appealing. It has always bothered me that the soldier on the cover does not match in the description given in the novel of the spartan soldiers. The helmet is different, as it is missing the nose piece and the shield is also much more elaborate, the spartan shield was a simple bronze shield with only the letter lambda engraved on it for the Spartan homeland of Lacedaemon. Regardless of my nit-picking, the title and image draw the potential reader in where they will see the authors name, Steven Pressfield, who has written several other outstanding historical warfare novels. For those familiar with him, this is a selling point, as after reading this book, I have bought and read all of his others. Upon closer inspection, you also see the quotation, “Steven Pressfield brings the battle of Thermopylae to brilliant life. and he does for that war what Charles Frazier did for the Civil War in Cold Mountain.” For anyone who was drawn in close enough to read this quote, this gives further credit to the book, if they’d previously read Cold Mountain or seen the movie based off of it. I’ve always thought that most of book sales come from word of mouth advertising, hence the success of any book making it onto Oprah’s reading list, and that’s how I heard of this book, but for those who browse through book stores to find books to buy, this cover makes every effort to draw eyes to it with both the clear and interesting text, and the haunting image of the Greek warrior.

Independent Analysis 1 – Lion Logo

Posted in Independent Analysis on April 21, 2009 by slanger2

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Coming off of the worst regular season performance in the history of the NFL while being the first team to finish a season 0-16 it makes sense that the Detroit Lions would want a change. To make up for their lack of activity this off-season in free agency and the trade market they decided they would unveil  a new team logo to distract everyone from how bad they were, and likely will continue to be.  The new logo doesn’t stray too far from the old ones design but it does have some new additions to make it stand out. The actual lion itself has been highlighted and drawn differently to make it seem more fierce and aggressive. For one, you can actually see the mouth and eyes now, which make it seem more realistic, and give it a dangerous feel because instead of a blue lion shaped blur like their old logo, this new one is clearly distinguishable for what it is. The outlining also helps add to the feel because you can more readily see that the lions paw is in a swiping, attacking motion. The font for the Lions name in the logo has also been changed. It has been given an italics slant that makes it more eye catching then the previous bold text. This makes it seem more modern and up-to-date, while also signifying that the team is moving forward from the previous seasons disaster. The lions goal with this new Logo was to present a new image for the franchise, and as Lions president Tom Lewand said, “The new identity retains many important aspects of our history in terms of our primary mark and our colors. However, the evolution allows us to present our Lions brand and visual identity in new, versatile and distinctive ways.” I never liked the lions logo before, and I definitely don’t like the lions, but this new logo I do like and I can understand the reason for it. Just as Obama promised change to all of America as he campaigned for President only one year ago, this new logo offers hope for Lions fans everywhere that maybe this year, they just might not suck as much. But I wouldn’t get my hopes up.

Reading Questions – “Intertexts” and “the Concept of Authorship”

Posted in Reading Questions on April 15, 2009 by slanger2

1.) The Intertexts text gives many examples of when collaboration works, and doesn’t work. In your opinion is a collaboration a good thing because ‘two minds is better then one,’ or is it a negative because it causes conflicts and compromise among the group, perhaps stifling creativity?

2.) Do you think collaboration generally leads to a more unique end project,  or a more generalized one?

3.) Does the concept of authorship have an overall positive or negative effect on our society? How does this apply when thinking about plagairism and copyright?